OCEAN PACIFIC

Established in the 1960s as a surfboard label, Ocean Pacific expanded in 1972 to cater to surfers' clothing needs. It swiftly became an emblem of surf culture and beach style, pioneering the "West Coast lifestyle". As the original "action sports" brand, Ocean Pacific played a pivotal role in shaping this cultural movement.

Fifty years later, creative director Nano Nóbrega was personally invited to reintroduce the brand, blending old-school heritage with a Venice Beach surf-grunge aesthetic. Under Nano's guidance, a comprehensive collection of Softgoods, Hardgoods, and accessories was created, resulting in a lively beach-inspired yet urban campaign that propelled the brand globally.